A complete intelligence report — not a social media audit
Scoela pulls live enrollment data, Census demographics, district comparisons, and public digital signals to deliver a sourced, defensible briefing your principal can present at a board meeting or DOE review.
What your school receives
01
Digital Presence Audit
Platform-by-platform grade, follower benchmark vs. your enrollment, household coverage analysis, and gap report. Sourced from public signals — no login required.
02
Enrollment Risk Score
3-year enrollment trend from NYC DOE Open Data, competitive position in your district, and a composite risk index with weighted sub-scores and citations.
03
Parent Language Intelligence
US Census ACS language demographics for your zip code. Language gap score — how well your content matches the families you serve. DOE Chancellor's Regulation A-663 aligned.
04
Brand Playbook
Color palette, font pairing, voice guide, and Canva-ready templates sized for the 2026 Instagram grid standard. Staff-ready from day one.
05
90-Day Content Calendar
Ready-to-execute posting plan wired to the NYC DOE academic calendar — enrollment windows, heritage months, and your school's own events.
06
Staff How-To Manual
Step-by-step guide any AP or office staff can follow. Canva setup, posting times, caption formula, and a 30-day launch plan.
Sample finding
−22%
Enrollment declined over 3 years · NYC DOE Open Data
Sample finding
61%
of zip speaks Spanish · English-only content · Census ACS
Sample finding
#15
of 85 schools in district by enrollment · NYC DOE
Sample finding
0%
parent household Instagram coverage · strong signal gap
School Intelligence Report · 5 Business Days
Get your school's intelligence report
Takes 5 minutes. No account access needed. Delivered to your inbox.
No account needed · No login required
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